Zoom Baits is the company behind some of the most popular soft plastics for bass fishing applications. Their product offering includes worms, creature baits, soft jerkbaits and more. Zoom is constantly on the forefront of innovation often starting completely new trends withing bass fishing lures; evidenced by the soft plastic bait categories baring the names of their baits. For example the Brush Hog, with its ambiguous appearance, is largely responsible for the entire creature bait category. Furthermore, their soft plastic jerkbait the Super Fluke, caused other companies to quickly produce their own versions, however, Zoom Baits still remain the most popular.