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Yamamoto Custom Baits

Manufacturer of the original Senko

To say that Gary Yamamoto Custom Baits is “just a tackle manufacturer” would be like saying that Da Vinci was “just an artist.” There are more dimensions to the man than immediately meet the eye and the taciturn Yamamoto is not one to sing his own praises, so few know of all of his achievements.The lure company that Gary Yamamoto has built over the past three decades was born of his desire as an angler to “build a better mousetrap.” Starting with one lure, the hula grub, he’s built an empire of game-changing baits that together comprise not just a tackle arsenal but rather a complete fishing system and philosophy.

Whether he’s at Yamamoto central in Page, Arizona, at his Texas ranch, on tour fishing major tournaments or traveling abroad to spread the word, Yamamoto is an angler first, a theoretician second and a businessman third. He’s managed to take his message to the four corners of the United States as well as Europe, Africa and Japan and the legend keeps growing.

His keen eye for detail has allowed him to build products that not only refined categories, but actually started new lure categories altogether – like the Senko, the most revolutionary lure introduction of the past generation – and he shows no signs of slowing down any time soon.

Yamamoto Baits are some of the finest soft plastic baits on the market. Their most notable product, the Yamamoto Senko, has proven to be one of the most universally effective baits of all time.

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Mega Strike Fish Scent by Yamamoto Yamamoto California Roll Yamamoto Craw 5" Yamamoto Curl Tail Worm 12"
Price: $7.99
Price: $6.39
Price: $7.29
Price: $6.99
Yamamoto Mega Strike Yamamoto California Roll Yamamoto Craw 5" Yamamoto Curl Tail Worm 12"
Yamamoto D-Shad 5" Yamamoto Double Tail Grub - 4" Yamamoto Double Tail Grub - 5" Yamamoto Fat Ika 4"
Price: $5.19
Price: $6.79
Price: $6.99
Price: $7.99
Yamamoto D-Shad Yamamoto Double Tail Grub 4" Yamamoto Double Tail Grub 5" Yamamoto Ika Fat
Yamamoto Flappin Hog 4.5" Yamamoto Flappin Hog II 3.75" Yamamoto Heart Tail Shad Swimbait Yamamoto Hula Grub 5"
Price: $6.99
Price: $6.99
Price: $9.69
Price: $7.49
Yamamoto Flappin Hog 4.5" Yamamoto Flappin Hog II Yamamoto Heart Tail Shad Swimbait Yamamoto Hula Grub 5"
Yamamoto Hula Swimmer 4.5" Yamamoto Kreature Yamamoto Kut Tail Worm 4" Yamamoto Lizard 7"
Price: $7.99
Price: $7.49
Price: $7.99
Price: $7.19
Yamamoto Hula Swimmer Yamamoto Kreature Yamamoto Kut Tail Worm Yamamoto Lizard 7"
Yamamoto Lizard Baby 4.5" Yamamoto Monster Shad Shape Worm Yamamoto Pro Senko 5" Yamamoto PsychoDad
Price: $6.59
Price: $4.59
Price: $6.99
Price: $5.19
Yamamoto Baby Lizard Yamamoto Monster Shad Shape Worm Yamamoto Pro Senko Yamamoto PsychoDad
Yamamoto Senko 4" Yamamoto Senko 5" Yamamoto Senko 6" 9L Yamamoto Senko 9X 7"
Price: $6.79
Price: $7.69
Sale Price: $7.29
You save $0.40!
Price: $6.69
Price: $6.69
Yamamoto Senko 4" Yamamoto Senko 5" Yamamoto Senko 6" 9L Yamamoto Senko 9X 7"
Yamamoto Senko Monster Shad Yamamoto Senko Thin 5" Yamamoto Shad Shape Worm Yamamoto Single Tail Grub 3"
Price: $7.69
Sale Price: $7.29
3 Sizes
You save $0.40!
Price: $6.99
Price: $4.59
Price: $6.99
Yamamoto Senko Monster Shad Yamamoto Senko Thin Yamamoto Shad Shape Worm Yamamoto Single Tail Grub 3"
Yamamoto Single Tail Grub 5" Yamamoto Single Tail Grub 6" Yamamoto Stretch 40 Grub 6" Yamamoto Swim Jig Head
Price: $6.99
Price: $5.99
Price: $5.99
Price: $3.59
Yamamoto Single Tail Grub 5" Yamamoto Single Tail Grub 6" Yamamoto Stretch 40 Grub Yamamoto Swim Jig Head
Yamamoto Swim Senko 4" Yamamoto Swim Senko 5" Yamamoto Swimbait 5" Yamamoto Swimbait Head 6/0
Price: $7.29
Price: $7.69
Price: $4.29
Price: $3.49
Yamamoto Swim Senko 4 Yamamoto Swim Senko 5" Yamamoto Swimbait Yamamoto Swimbait Head
Yamamoto Yama Frog
Price: $7.19
New Colors
Yamamoto Yama Frog
   
 

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