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For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here it is. The Mag Lip combines the original, slow-troll FlatFish action with a number of totally unique design features. A new lip design allows the Mag Lip to dive up to 30 feet without the addition of weights or divers while still allowing it to swim at the slowest of trolling or retrieval speeds. Yet in current, the Mag Lip holds its line.The Mag Lip 5.0 comes in 9 colors and is built tough to handle big salmon, steelhead, walleye, bass, pike and other gamefish.