The Scatter Rap Shad is a balsa wood crankbait featuring Rapala's revolutionary scatter lip technology which creates random, erratic action as it is retrieved through the water. The ultimate baitfish shape just got a bad attitude. Observing it escape while darting side-to-side is one thing, but feeling a shad bait vibrate the rod tip makes it truly unique. Baitfish skitter and scatter when they are pursued by predators it's this erratic and evasive action that triggers the strike. Made of balsa, with a custom Scatter Lip, the Scatter Rap Shad consistently swims with an erratic and evasive sweeping action perfectly mimicking vulnerable baitfish. Cast or trolled, it is the perfect choice for any species of gamefish.The Scatter Lip replicates the action of a crankbait deflecting off of cover without the actual deflection - the lip design itself is responsible for the erratic and evasive sweepng action that will occur periodically throughout the retrieve. Anglers with experience using crankbaits understand the importance of creating erratic movements by deflecting the lure off obstructions such as wood, rock and brush. The deviance from the standard swimming motion triggers fish's predatory instinct and causes them to strike the bait. The Scatter Lip's design is an incredible breakthrough in crankbait fishing as anglers need no longer rely on the deflection to trigger strikes, the bait itself does all of the work. The Scatter Rap Shad will display the erratic action when anglers vary the retrieve speed, reel at a constant slow speed with intermittent increases and the crankbait will exhibit wild maneuvers that are certain to garner the attention of any predators nearby. The lure can be cast or trolled for just about any species of game fish. The wide variety of colors appeals to fish all over the country. The Rapala Scatter Rap Shad measures 2 3/4" in length and weighs 1/4oz with a diving depth of 5-8 feet. The balsa wood construction means the bait does not contain rattles and will prove extremely buoyant.