Owner Hooks' motto is Perfection In Hooks and they've all but achieved it. With both freshwater and saltwater models designed for many species and the techniques used when catching them, Owner Hooks is among the industry leaders in fishing hooks. Owner has devoted nearly a decade of effort developing a line of high quality, high performance fishing hooks that, today, are second to none in popularity among both fresh and saltwater anglers. With the addition of Cultiva lures to their product line, Owner has been experiencing phenomenal growth that enabled expansion to better serve their customers and ultimately push the limits of fishing hook technology. Satisfied, if not ecstatic customers have helped Owner become the leader in fishing hook production. Customers exciting catch results, and the huge successes of their tournament fishing pros have kept the Owner company inspired and motivated. That, coupled with the feedback from their growing number of avid fans, has helped them continue in the design and development of hooks - and now lures - that they feel are the best that they can be.