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ADDITION BY SUBTRACTION. This is the simple concept that fueled a revolution called Generation Exo. In 2012, we turned the fishing tackle world upside down by launching the most revolutionary reel building concept ever. Our exoskeletal design concept sheds all unnecessary weight without sacrificing strength and performance. It’s an approach we call “Metal Where It Matters” and it’s yielded our lightest, most technically advanced products ever. For 2013, we raise the bar once again. We are more than doubling the range of Exo products with 15 new baitcast and spinning reels, and 5 new rod models to cover anything from finesse spinning techniques to big water, big lure baitcasting. Whether you’re a hard core finesse spinning angler or a whacked out muskie maniac, there’s an Exo rod and reel that fits the job. And you can be assured that you will be fishing the lightest most technically advanced tackle you’ve ever experienced without any sacrifice in performance or strength. If you’ve not heard about Exo by now you must have spent the last year fishing on some remote island. If you have heard about it but haven’t experienced what every other angler is talking about we simply say “What are you waiting for?” Put a super light Exo in your hands and Join Generation Exo.
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