About Luhr-Jensen Lures
Luhr-Jensen, a company known world-wide for its quality fishing lures and
accessories, had its start in an unused chicken coop on a depression-ridden
fruit ranch in the upper Hood River Valley of Oregon.
It began in 1932. Luhr Jensen Sr. was 41 years old and the grip of the Great
Depression had strained the ability of his family’s fruit growing business to
support them. With time on his hands and a manually-operated printing press,
for which Luhr had dies made from old truck parts, the skilled angler began
stamping, assembling and polishing meticulously crafted salmon spinners.
The knowledge behind his spinners assured their performance and the quality
of their construction solidified their value. Friends and associates began
demanding them, and so a business was born in his little backyard chicken coop
By 1934 Luhr had a handful of employees cutting, assembling and polishing
spinners, and with his teenage son and daughter working after school, the
business grew. They worked hard and the company prospered. Luhr continued to
create new lures, such as the still-famous Ford Fender, named after the Model A
from which he obtained the headlight reflector and built the blades.
Luhr Jensen Sr. has long since passed, but over seventy years later,
Luhr-Jensen products still sit firmly upon a foundation of knowledge,
performance, quality, and value… evident in the timelessness of the Krocodile,
Super Duper and Ford Fender, the ingenuity of the Dipsy Diver, Hot Shot and Jet
Diver, the superiority of the J-Plug, Kwikfish and Needlefish.
Each and every Luhr-Jensen product continues to take shape simply, born from
an idea of a skilled angler. In the beginning the challenge was the Great
Depression. Today, it’s the challenge of each new day on the water.