One of the most sought after game-fish in the world of freshwater fishing, bass create a multitude of fishing opportunities for beginners and experts alike. Whether you fish from the shore, a canoe, a johnboat or a high performance bass boat - 3 days a year, 30 days a year or 300 days a year; there are a number of different techniques devised to catch bass and G. Loomis has a rod for just about all of them. If G. Loomis doesn't, they're probably already in the process of designing one as you read this. For the most part, bass are ambush feeders. They hide in brushy cover, behind rocks, on the edge of a ledge or inside a weed-line, waiting for baitfish to swim by so they can rush out and inhale them. Sometimes you'll find them cruising the shoreline or along creek channels looking for an easy meal. They react to movement, smell, whatever looks good because they are extremely curious and have a tendency to eat first and then decide if they like it or not afterwards. That's what makes them such a great fish to catch on artificials. They either eat their natural prey such as minnows, crayfish and "crawly-creatures" or it's a reaction to a critter frantically trying to get away. Whatever the reason, their bite (actually more like a gulp) is lightning-quick and you need a rod that is extremely sensitive so you're able to set the hook instantly or you'll spend a lot of time making vicious hook-sets with nothing to show for it. It's not only tiring, but it's frustrating. The old saying is... the first tick you feel is the fishing engulfing the bait and the second one is the fish spitting it out. Need we say more? Bass are cover-oriented and you need a rod with the right action to cast a lure accurately, yet provide enough power to keep them coming towards the boat. It's not just a stiff, powerful rod, but it's not a soft, tippy rod either. It's an intimate understanding of the dynamics required to do both effectively. Then develop a material with enough sensitivity to help you feel the difference between your lure bumping a limb or a fishing sucking in your lure. That's why G. Loomis has over fifty models designed specifically for bass fishing. They know what you need for every technique and they've designed the proper action and power matrix to perform under almost any circumstance.