DUO was established in year 1995 when president Hisahiro Matsushita went independent from a lure manufacturer of a long tradition and started his own company. The lure business of the 90`s was severely influenced by the Japanese recession, however Mr. Matsushita never compromised his principles and never gave up on his initial concept of making products of the highest quality. Adhering to this principle, even in time when majority of companies switched to foreign factories for cheaper labor cost, he did not abandon the production in Japan for the poor quality of the inferior production in the overseas market.
Two years after the launch of the company, sales revolving around products created at the hands of Mr. Adachi, one of the most acclaimed young designers in the country, were commenced and now in its fifteenth year, DUO is widely considered the top of the industry in Japan, a country widely seen as the top of lure manufacturing. DUO`s top designer Mr. Adachi is well-known for keeping true to the height of basic performance and also has a world reputation for producing magnificent lures which simple beauty combines with an amazing performance. By the year 2011, DUO`s range of products includes over 250 models and the amount of lures sold reached over 15 million units. In addition, since 1999 the company has also been active in the field of OEM and has been supplying products to some of the top brands in Japan as well as enjoying its own success.