Although Braid Products now includes more than 400 products in its inventory, it really began in the lure arena when his first big sellers were casting lures wahoo, including the first ‘flash dancers’ and Marauder-type wahoo trolling plugs. From modest beginnings, the company now headquarters in an expansive, state-of-the-art production facility in Palmdale, Calif. In late 1983, Braid stepped forward with his first rod belt. But ever observant and demanding, he recognized early on that one belt, just like one fishing rod, would never suit every purpose. Experienced in the hands-on elements of production, he steadily expanded his line and is now able to suit every fisherman by addressing such areas as body support, comfort, line test and drag pressure. And every one with quality components. His staff is a multi-talented, multi-skilled group that carries the Braid vision to make the best equipment possible. But crucial to the success of Braid Products is Braid, himself, who seems never satisfied. “I fish a lot,” he expounds. “I’m alert to fishing situations or fish feeding behavior that I can respond to. That’s how some products develop right on the deck! I love taking an idea and making a prototype, doing the tooling, creating a product and taking it to end-consumer.” What’s more, he says, “There’s still a lot of opportunity for new products out there.” It’s how fishermen get the very best.