The Berkley Powerbait line of baits includes a wide range of products designed for a vast array of species. The goal of all Berkley products is to provide anglers with the best opportunity to CATCH MORE FISH! Berkley works with the world’s top fishing professionals to design and field test their products to make sure they are live fish tested and approved. Using a scientific patented process, each bait is formulated with the most advanced scent and flavor on the market. Berkley has proven fish bite and won’t let go! In fact, Fish hold on to PowerBait up to 18 times longer than ordinary plastic bait.