Berkley Freshwater Gulp! is the next generation in soft bait. Itís biodegradable and made of natural ingredients. It has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion expands the strike zone allowing you to CATCH MORE FISH - triggering fish to feed. But what anglers really love about Berkley Gulp! is it outfishes live bait in head-to-head field tests. Anglers will appreciate the benefit of Gulp! scent dispersion in the new baits offered this year!