Bill Lewis Lures

Bill Lewis Lures

Bill Lewis created the iconic Rat-L-Trap in the 1960s, which became a champion in the fishing tackle industry. When he observed his friends catching an unprecedented number of fish upon hearing the Rat-L-Trap's sound in the water, he realized that he had created something extraordinary. Bill understood that he needed an appropriate name for this bait, and while driving his old Ford station wagon home from Toledo Bend one day, he decided to name the lure after his car, the RattleTrap. It was as noisy as it was reliable!

Today, the Rat-L-Trap brand is the top-selling hard-baits brand, with a range of over 350 sizes and color combinations. The Trap™ reigns supreme as the unrivaled king of lipless crankbaits.