That’s because the red hook makes the frog look like wounded prey, automatically triggering the strike reflex. They can’t help themselves, and you will catch more fish! The hook design and position in the frog allows for better penetrating hook-ups. More fish! Even better, the Bleedin’ Frog “walks” right out of the package. The redesigned body provides effortless side-to-side movement due to the unique weighting system. Great for open water and great for fishing the snaggy, weedy places where the big ones hide and feed. The Bleedin’ Frog will bring you more strikes and catch more fish—guaranteed!

-This frog has the new Owner® Red Hook