Field and Stream named the Zoom Trick worm one of the 50 greatest lures of all time. Namin it the 28th greatest lure ever made.  Here is what Field and Stream had to say about the trick worm - "These look like plain-vanilla, do-nothing plastic worms, but largemouth bass love them. They float and can be fished on or near the surface when Texas-rigged with no added weight. Or add a very light worm weight (1/32 or 1/16 ounce) and allow the worm to sink slowly in heavy cover. I have caught an awful lot of fish doing the latter with a 6-inch green-pumpkin version. One more trick: Slit the last 1/2 inch of the tail for a tad more wiggle."