The KVD Flat Side Crankbait is a flat sided crankbait designed to deliver a distinct action and vibration as it is retrieved through the water. With design influence from Bassmaster Elite Series angler Kevin VanDam, Strike King developed the HC Flat Side Crankbait to reach slightly deeper fish than the HC Square Bill crankbait. The finished product presents far more than additional depth. The flat side design displays much more thump throughout the rod and exhibits a side to side rolling action as it is retrieved. Flat sided crankbaits have once again become a staple of any bass anglers reaction bait lineup due to the baits unique ability to call fish up. One would have to assume the water disturbance and vibrating feel appeal to fish's lateral line sense that detects even the slightest change in water movement. Supplementing the crankbait's unique action is a realistic appearance highlighted by detailed finishes and 3D eyes. The Strike King KVD Flat Side Crankbait measures 2 1/4" in length, weighs 3/8oz and possesses a maximum diving depth of around 10ft.