New for the 2008 fall line up from Spro, "THE BBZ-1 4" Shad" One of the most realistic 4 section 4"shad swimbaits to ever hit the water. After 2 years in R and D, Bill Siemantel has designed a cutting edge system to cover the entire water column. No matter if you are a tournament Pro "Casting for Cash", to the Striper fisherman down rigging the shores of Lake Lainer, This bait is truly one of those lures that will just plain catch fish. With 3 different weights, Floating, Slow Sink ( 1' every 4 seconds ), Fast Sink ( 1' per second ), there is no technique out there that you will not be able to pick up one of these BBZ-1 4" Shad Baits and start loading the boat. "Why a 4" shad bait? It is one of the most common bait fish in the world for every species that swim EAT!. Bass, Muskie, Tarpon, Red- fish, Stripers, Snook, Salmon, just to name a few. That is why we asked Bill to design a lure that can target everyone of these fish, well, we at Spro think that Bill has just built one of the best lures every to hit the market!, From looks, actions, durability, versatility and a price point that everyone can afford, I think Spro with the help of Bill Siemantel has hit another home run for the fishermen out there".