The special red-colored fluid in the Blood Red series baits visually “shows” motion just as it “creates” motion when energy is transferred fore and aft while the lure is being fished. The combination appeals to a fish’s sight and motion feeding instincts to trigger an “easy meal” message.

The sleek sexy styling of the Crankster reflects its performance on a whole new level. Revolutionary concepts like the free floating bearing and extruded bill, have birthed the longest and straightest casting crankbait on the market. Say goodbye to knuckling, wind driven casts and broken bills and hello to pinpoint accuracy, distance, and full bags. The body has been created through a high level aerodynamic action research which limits friction and increases castability, allows for faster action in power fishing and immediate reactions for finesse fishing.