• Features an electronic 'E-Chip' mounted on the shank of the hook that emits an electrical discharge identical to what bait fish give off when being chased by larger fish.
• Mustad Ultra Point Hooks.
• Powder printed heads to minimize chipping.
  

The EChip is a small tube that encases a ball and proprietary microchip crystal. The rocking of the ball agitates the microchip and it gives off a tiny electrical pulse. The EChip duplicates the electrical nerve discharge of a wounded baitfish. This discharge is detected by predator fish and they will attack. The Echip never needs charging or batteries and it doesn't wear out.