The longest rod in the Crankbait Series, the 903 is designed to throw large vibrating lures and crankbaits. It's a great rod for long range casting. The tip is soft enough to let your lure work as designed and the action is such that you won't pull your plug away from the fish. If you prefer to troll, this makes a very nice trolling rod for plugs on a downrigger, side-planer or flatline. It's extremely sensitive and super light.