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Bill Lewis Lures

The company behind the wildly popular Rat L Trap lipless crankbaits which have been a best seller for over 40 years. The Rat L Trap is still one of the most relied upon bass fishing crankbaits throughout the year proving its effectiveness in just about any conditions. The Rat L Trap has become so popular on places like Sam Rayburn that you'll rarely find a bass fisherman without one tied on. From the early season red traps to late season chrome, the Bill Lewis Rat L Trap crankbaits are a must have for bass fishing.

Rat-L-Trap Open @ California Delta

Coming to the California Delta March 22nd - the Bill Lewis Rat L Trap Open. Rat-L-Trap is heading west for the California Delta! The Delta will be 1 of 5 stops for the nation-wide Rat-L-Trap tour. Starting on Sam Rayburn Reservoir in Texas, the tour will go to Lake Guntersville, AL, where the aim is topping the 186 boat turn-out from last year! Following that the tour will head to the Delta, on to Lake Toho, FL, and then finish this fall back in Texas at Lake Fork.
The payback will be 100% and both cash and prizes will go very deep paying back 1 in 5 anglers with goodies for all. Entry fees will be $100 per boat and a big-fish pot will be offered. Details will be posted in the upcoming weeks at www.rat-l-trap.com.

Click on the image to the right for more details.
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Bill Lewis Rat-L-Trap 1/2oz Bill Lewis Rat-L-Trap 1oz Bill Lewis Rat-L-Trap High Def 1/2oz Bill Lewis Rat-L-Trap Liv-N-Image 1/2oz
Price: $5.19
Price: $7.79
Price: $6.39
Price: $6.99
Bill Lewis Rat L Trap Bill Lewis Rat-L-Trap 1oz Bill Lewis HD Rat-L-Trap Rat L Trap LivN Image
Bill Lewis Rat-L-Trap Mag 3/4oz Bill Lewis Rat-L-Trap Super Natural 1/2oz Bill Lewis Saltwater Rat L Trap Bill Lewis Tiny Rat L Trap
Price: $6.99
Price: $6.99
Price: $13.99
Price: $4.99
Bill Lewis Rat-L-Trap Mag Rat L Trap Super Natural Bill Lewis Saltwater Rat L Trap Bill Lewis Tiny Rat L Trap
   
 

Bill Lewis Lures History

In the early years, Bill Lewis sold various lures from the back of his old Ford ("rattletrap") station wagon. This routine gave no indication of the success the business would later enjoy. On more than one sales trip, Bill had no choice but to sell his products below costs just to earn enough gas money to get back home. But, Bill's perseverance kept the business alive until one day in the late 60's a friend with an assortment of Bill's new prototypes revealed the powerful potential of Bill's creation.

Bill and his partner cranked up a little white 9.8 hp Mercury and were heading for the boat launch after a "tough bite" sent them packing. They were cruising along a main channel of Toledo Bend on the border of LA/TX, when they noticed a large group of boats gathered at the channel's edge. As they got closer they could see that none of the fishermen in the group of boats were fishing, but rather were spectators watching another boat nearby where two fishermen were casting feverishly into the standing wooded area just off the main channel.

A six, seven, and eight pounder, and many more, all while a growing number of boats and fishermen watched quietly in amazement. The crowd watching the frantic action taking place knew that it was a “tough bite” on the lake that day. As Bill moved in for a closer look, he recognized the two successful anglers, one being his fishing buddy that had picked up some of his new lures the day before. Bill called out to his friend asking the logical question “what bait are you using”? “That silly lookin’, rattling bait” his friend announced. “You’ve gotta be kidding” “I have some of those, but we didn’t use them more than a few minutes” Bill explained. “Can we have a few more?” his friend asked. “Not today” Bill replied.

Those that witnessed the debut of the future all time bestseller had no doubt that this bait was something very special. During his drive home that day, one other thing happened which remains one of Bill’s most creative moments. As he was manually operating the broken down windshield wiper of his old car, with one hand on the wheel and one out the window, he thought to himself “Rattletrap.” “That’s what I’ll call it!” The rest as they say is fishing history.


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