NEW Berkley® Gulp!® Alive™ is the next generation in Gulp!™ scent and attractant
technology. Now that technology is available in a spray bottle. Gulp!® Alive™
spray fish attractant will make any bait taste and smell alive. It's like a
blood trail in the water that fish can't resist. The trigger spray bottle shoots
a stream or a spray, and enhances a baits effectiveness whether it's a soft
bait, a hard bait, or a live bait. At Berkley®, our passion is that you CATCH
MORE FISH!