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Berkley Aluminum Ruler Berkley Bite Indicator LED Berkley Boat Ruler - 37" Berkley Cherrywood HD Spinning Rods
Price: $9.99
Price: $8.99
Price: $1.99
Price: $34.99
Berkley Ruler Aluminum Berkley Bite Indicator LED Berkley Boat Ruler 37 Berkley Cherrywood HD Spinning Rods
Berkley Chigger Chunk 3" Berkley Chigger Craw 3" & 4" Berkley Chigger Quad Berkley Crab Tongs
Price: $4.49
Price: $4.49
Price: $4.49
Price: $5.99
Berkley Chigger Chunk 3" Berkley Chigger Craws Berkley Chigger Quad Berkley Crab Tongs
Berkley Crazy Leg Chigger Craws Berkley Cross-Lok Snap Berkley Dough Bait Mold Berkley Dual Tube Fluorescent Light
Price: $4.49
Price: $1.99
Price: $2.99
Price: $28.99
Berkley Crazy Legs Chigger Craw Berkley Cross Lok Snap Berkley Dough Bait Mold Berkley Dual Tube Fluorescent Light
Berkley Easy Clip Berkley Flat Back Shad Swimbait 5" Berkley GlowStik Spinning Rods Berkley Gulp Alive 8oz Spray Attractant
Price: $2.99
Price: $5.99
3 Pack
Starting at $49.99
Price: $8.99
Berkley Easy Clip Berkley Flat Back Shad Swimbait Berkley GlowStik Spinning Rods Berkley Gulp Alive Attractant Spray
Berkley Gulp Alive Floating Corn - Garlic Infused Berkley Gulp Alive Floating Pinched Crawler - Garlic Infused Berkley Gulp Alive Floating Salmon Eggs - Garlic Infused Berkley Gulp Alive Recharge Liquid
Price: $6.95
Price: $6.99
Price: $6.95
Price: $2.99
Berkley Gulp Alive Floating Corn Garlic Berkley Gulp Alive Floating Pinched Crawler Garlic Berkley Gulp Alive Floating Salmon Eggs Garlic Berkley Gulp Alive Recharge
Berkley Gulp Alive Sandworm Berkley Gulp Alive Waxies Berkley Gulp Catfish Dough Berkley Gulp Earthworm
Price: $19.99
Price: $4.49
Price: $6.99
Price: $4.49
Berkley Gulp Alive Sandworm Berkley Gulp Alive Waxies Berkley Gulp Catfish Dough Berkley Gulp Earthworm
Berkley Gulp Extruded Bloodworm Berkley Gulp Fat Floating Trout Worm Berkley Gulp Floating Trout Worm 2.5" Berkley Gulp Hellgramite
Price: $6.99
Price: $3.99
Price: $5.99
Price: $3.99
Berkley Gulp Extruded Bloodworm Berkley Gulp Fat Floating Trout Worm Berkley Gulp Floating Trout Worm Berkley Gulp Hellgramite
Berkley Gulp Jigging Grub Berkley Gulp Killer Crawler Berkley Gulp Maggot Berkley Gulp Minnow - 3"
Price: $5.99
Price: $5.99
Price: $4.49
Price: $5.99
Berkley Gulp Jigging Grub Berkley Gulp Killer Crawler Berkley Gulp Maggot Berkley Gulp Minnow 3"
Berkley Gulp Peeler Crab Berkley Gulp Pinched Crawler Berkley Gulp Saltwater Grub Berkley Gulp Sand Crab/Flea
Price: $5.99
Price: $3.99
Price: $6.99
Price: $6.99
Berkley Gulp Peeler Crab Berkley Gulp Pinched Crawler Berkley Gulp Saltwater Grub Berkley Gulp Sand Crab Flea
Berkley Gulp Sand Worm Berkley Gulp Swimming Mullet Berkley Gulp Trout Dough Berkley Gulp Trout Dough Nuggets
Price: $5.99
Price: $6.99
Price: $6.99
Price: $6.99
Berkley Gulp Sand Worm Berkley Gulp Swimming Mullet Berkley Gulp Trout Dough Berkley Gulp Trout Dough Nuggets
Berkley Havoc Craw Fatty Berkley Havoc Devil Spear Berkley Havoc Grass Pig Swimbait Berkley Havoc Hawk Hawg
Price: $2.99
Sale Price: $1.99
You save $1.00!
Price: $2.99
Monster Price: $1.99
You save $1.00!
Price: $2.99
Sale Price: $1.99
2 Sizes
You save $1.00!
Price: $2.99
Sale Price: $1.99
You save $1.00!
Berkley Havoc Craw Fatty Berkley Havoc Devil Spear Berkley Havoc Grass Pig Berkley Havoc Hawk Hawg
Berkley Havoc Pit Boss 4" Berkley Havoc Rocket Craw Berkley Havoc Sick Fish Swimbait Berkley Havoc Slop Craw
Price: $2.99
Sale Price: $1.99
You save $1.00!
Price: $2.99
Sale Price: $1.99
You save $1.00!
Price: $3.49
Monster Price: $1.99
3 Sizes
You save $1.50!
Price: $2.99
Closeout: $1.99
You save $1.00!
Berkley Havoc Pit Boss Berkley Havoc Rocket Craw Berkley Havoc Sick Fish Swimbait Berkley Havoc Slop Craw
Berkley Havoc The Deuce Berkley Havoc Wide Load Berkley Heavy Duty Weigh Bag Berkley Hollow Belly Swimbaits
Price: $2.99
Closeout: $1.99
You save $1.00!
Price: $2.99
Monster Price: $1.99
You save $1.00!
Price: $12.99
Price: $9.99
2 Sizes
Berkley Havoc Deuce Berkley Havoc Wide Load Berkley Heavy Duty Weigh Bag Berkley Hollow Belly Swimbaits
Berkley Horizontal Rod Racks Berkley IronSilk Monofilament Line Berkley Jar Bait Slings Berkley Jumbo Chigger Craw
Price: $10.99
Price: $9.99
Price: $5.99
Price: $4.49
Berkley Horizontal Rod Rack Berkley IronSilk Monfilament Line Berkley Jar Bait Slings Berkley Chigger Craw Jumbo
Berkley Line Counter Berkley Line Stripper Berkley Marker Buoy Berkley Mini Line Spooler
Price: $12.99
Price: $12.99
Price: $5.99
Price: $4.99
Berkley Line Counter Berkley Line Stripper Berkley Marker Buoy Berkley Mini Line Spooler
   
 

About Berkley Fishing

Berkley Fishing is among the largest fishing product manufacturers in the world. Berkley's products include Trilene Line, Havoc Baits and Gulp. Berkley's motto is simple: Catch More Fish! You have a passion for the sport. And so does Berkley. That's what's made them the world's leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport. At Berkley, their goal remains surprisingly simple - to make fishing fun and help anglers everywhere to Catch More Fish! Their leading edge technology has resulted in performance advances in fishing lines, soft baits, hard baits, fishing rods and terminal tackle. Berkley's commitment to conservation is reflected in their Berkley Conservation Institute (BCI). The BCI was created to put Berkley science and technology into action to help protect the health and well being of the worldwide fish population. In sharing the angler's passion for fishing, Berkley Conservation Institute's mission is to ensure fishable waters for angler generations to come. That is why the BCI is "Dedicated to the Future of Fishing".

Taken from the Berkley Fishing website:
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. In his upstairs bedroom, with hair clipped from the family dog, Stubby, and feathers from the backyard chickens, young Berkley crafted flies to entice local bluegill and bass from their underwater cover. The Berkley Fly Co. was founded. By the time Berk graduated from high school in 1939, he was employing several area girls who made flies, silkworm gut, and cable wire leaders in their homes. The business soon outgrew Berk's parent's basement and living room. He expanded to the second floor of the local grocery store, using a tub filled with ice and a fan for air conditioning. After attending the state university and serving in the Army Air Corps, Berk returned to Spirit Lake in 1945 to start Berkley and Company. The business focus was on its cable wire leaders. One evening, while reading Popular Science, Berk learned about a Connecticut company that was producing nylon-covered cable for sailboat rigging. After visiting their plant, he began to work on nylon-coated wire for use in fishing leaders. Soon, the Steelonᆴ leader was introduced and production began in Spirit Lake. Shortly after this, the distinctive Berkley heart logo was designed with the slogan "nylon leader with a heart of stainless steel." Berk next became interested in extruding nylon monofilament fishing line. At that time, all nylon came from DuPont. After receiving a license from DuPont, Berk returned to Spirit Lake to begin work developing equipment to produce nylon. The initial extrusion equipment consisted of reclaimed washing machine wringers, bicycle wheels, and other homespun materials. Soon Berkley was marketing private brand mono as well as Dew Flex monofilament. Ongoing experimentation would soon yield the company's breakthrough innovation - Trilene. In 1959, Berkley introduced Trileneᆴ at about the same time DuPont introduced Stren. To help introduce the new line, Berk sent out thousands of sample spools of line and asked store owners to have their best fisherman try it on a spinning reel. Fishermen loved the line and it began the successful launch of Berkley Trilene. The next four decades were a time of great growth for the company. In the 1960's Berkley entered into the rod business, which lead to international expansion in the 1970's. Soft plastic baits made an appearance in the 1980's. The 1990's through today have seen significant technology improvements in all of the Berkley products. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!ᆴ and Gulp! Alive


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